I help B2B SaaS companies drive more mentions, backlinks and signups.
Hi, I’m Irina. I work at HubSpot where I run a product awareness program called Surround Sound. I’m also a Head Judge for the EU Search Awards. Connect with me if you’re into SaaS marketing, SEO and content strategy.
Skills & Experience
Here’s What I Do at Work
I write tactical, in-depth articles that are based on my personal work experience, but every once in a while, I share personal updates, book recommendations and other useful resources for career development.
Over the years, I’ve been honoured to be invited as a keynote speaker to local and international marketing conferences and I always try to deliver practical tips and playbooks.
Aside from my work at HubSpot and my talks, I’ve also been a judge on the Search Awards. It’s been a pretty amazing ride to get where I am today in my career so I wrote a brief story about this journey.
Check Out My Latest Articles
This year I realized I have been looking at productivity the wrong way. Instead of ticking things off a to-do list I started designing my ideal day.
Here are my favourite user acquisition strategies that fit any business looking to adapt to the new way users find and evaluate apps, products, and services.
Looking to earn more backlinks naturally? Then it’s time to create more linkbait content regularly. This article will show you simple, yet effective strategies to find linkable content ideas.
Skills & Experience
Work With Me
I’d love to use my experience to help other SaaS companies adapt their content & SEO strategy to the new way people buy. Check out how I can help and what others say about working with me.
Want to make sure people hear about your products everywhere they go to explore and evaluate their options?
I can help you build your own Surround Sound program, including detailed playbooks on SEO, content strategy and link building.
Let’s connect and see if I can help you create that Surround Sound effect for your products.
Need help with your B2B SaaS marketing?
Send me a note if you’re looking for consultancy help with building your own Surround Sound program, user acquisition or SEO.