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Hi, I'm Irina Nica
I help b2b SaaS companies take their products to market

SurveyMonkey | ex-HubSpot

Irina Nica Senior Product Marketing Expert AI

This is me

I'm passionate about Product Marketing and generative AI and I find genuine fulfillment in bringing innovative products to market.


Throughout my career, I've collaborated with a diverse range of B2B SaaS companies, from startups to established industry leaders.

 

My experience spans Product Marketing, sales enablement, content strategy, SEO, event management, establishing scalable processes, and leading high-performing remote teams. 

 

It's been incredibly rewarding to see tools I've helped market, such as HubSpot, SurveyMonkey, and SEOmonitor, make a meaningful impact on people and businesses.

Go-To-Market Strategy  Product Launches 
Positioning & Messaging    
 SEO   

Building Scalable Processes  Public Speaking   

 Leading Cross-Functional Remote Teams 

I enjoy connecting with the marketing community and sharing practical tips from my own work. 

One of the most rewarding activities outside my day job is sharing experiences and insights with fellow SaaS marketers.

 

I've had the privilege of speaking at numerous conferences across Europe and the US, engaging with audiences ranging from large gatherings of over 600 attendees to small workshop settings.

On occasion, I've created short courses with CXL and other organizations. 

Feel free to reach out if you're looking for an experienced speaker with a passion for AI and product marketing. I look forward to connecting with you.

Cian O'Regan, Lecturer, MunsterTechnological University

“We invited Irina to be a guest lecturer to the MSc Digital Marketing Strategy class. Irina gave the students great practical advice on goal setting, persona research, content audits, competitor research and idea generation to help transform their inbound marketing efforts. Many students said that it was the best guest lecture they have received.

Past & Upcoming 
Conferences

Over the years, I've had the privilege of being invited to speak at both local and international marketing conferences. I always aim to share practical tips and playbooks from my experiences.

inbound conference logo
micro conf conference logo
Learn Inbound conference logo
pint sized marketing conference logo
inOrbit conference logo

Recent Blog Posts

Want to get in touch?

© 2025 by Irina Nica.

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